October 11, 2002

You built an impressive site for your business, so what happens now? You need to market your site to internet search engines, you can’t afford not to. The strong presence of the internet within the workplace makes the web a powerful marketing tool.

In June 2001, Nielsen NetRatings researchers reported that one out of three Americans visits a search engine, portal or community site on a regular basis. Nearly 95 million people spend a large part of the day at search portals like AOL, Yahoo!, or MSN.

ONLINE USAGE AT WORK JUMPS 17 PERCENT YEAR-OVER-YEAR, DRIVEN BY FEMALE OFFICE WORKERS Nielsen//NetRatings, the global standard in Internet audience measurement and analysis, reports that the active Internet population at work grew 17 percent in August as compared to a year ago. Nearly 46 million American office workers logged onto the Web, the highest peak since Nielsen//NetRatings began measuring the at-work audience in January 2000. CLICK HERE TO READ THE FULL REPORT

The Value of Search Engine Optimization/Internet Traffic Building

Search engine positioning is a powerful marketing tool. It's effective because the traffic is very targeted. Prospects who find your site through search portals like Yahoo, MSN and Google, are actively looking for information on your products and services. They'll be motivated when they land on your site and see your offer.

SEO is cost-effective compared to other marketing strategies and produces high conversion rates. Statistical log file analyses have shown that search engine traffic outperforms banner ads and email marketing campaigns by producing more transactions, registrations, and software downloads.

SEO is both an art and a science requires persistence by highly trained personnel as optimization tasks are complex and time-consuming.  Your staff will find SEO has a steep learning curve that takes up time and resources. Outsourcing allows better time utilization by letting you focus on your core business.

Internet Traffic Building Services

Circa Design Company provides SEO/Internet Traffic Building Service that ensures the development of strategic keyword phrases and website optimization based on an analysis of your current web site. Delivering recommendations, optimization, manual submission and yearly reporting on the results.

If you would like to know more about this service, please refer to our Marketing Services or read about how our Internet Traffic Building will enable us to drive more traffic to your site. Contact us now so we can tell you how we can help your search engine rankings.

You can’t afford not to.